Marchawn Lynch for Heisman!

Well, as with all things college football these days, it’s more than just  performance that matters.  Publicity matters too.  In that vein the Cal Bears have released a website to promote Marshawn Lynch as a potential Heisman candidate.  The key is to get people thinking about him early so that they’ll be watching during the season when he does his thing.

There’s great highlight video (although the production quality is a bit weak) on the site.  Go check it out.

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