Let it out – ugh

I don’t know how many of my readers have seen the following commercial:


If that the absolute worst, most blatent, ridiculous, even condescending attempt at a fake tear-jerking moment, I don’t know what is.  The only thing that saves the commercial from being criminally bad is the song that is used.  It gives the commercial a reflective vibe that saves it from being too serious.  Nevertheless the commercial is bad to its core in my opinion.

To make matters worse, it’s not not a commercial but a marketing thrust.  If you go to letitout.com (please don’t actually go there, you’ll only encourage Kleenex) you’d see that they have a moderated (aka requires significant people and dollars from Kleenex) forum for people to “Let It Out” as well as a number of videos of people sharing their story that didn’t make the commercials.

What has the world come to when people fall for this kind of crud…

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